With the evolution of societies and organizations, different disciplines have emerged and like that it's how public relations born, This discipline is based on communication, that creates or strengthens links with different audiences, being the bridge between the organization and the publics. It can create or improve a positive image of the organization, looking for common codes. Using media to inform about the actions that may or may not affect the organization, because they may suffer the consecuences due living in a competitive market.
We are in a post-modern world where production is only in favor of the business and Today organizations are concerned to keep their public loyal so they can count on them for the actions they take, knowing that they are faithful to the purchase of a product or service, therefore the impression or experience or interaction with the organization vital in terms of image, prestige and reputation. This happens not only externally, but with the people who are in the organization or have a constant interaction with them, they create interpretations that are also part of the corporate image as you are seeing it from the various companies with which they interact, trying to see people for what they are: "people" and not only as a number that simply complies activities and obligations.
Communications are very important in achieving objectives as mentioned above, to generate good deeds and maintaining links with the public in an organization is fundamental to the achieve intangible goals. and that's is one of the main goals of public relations
Working with the media in addition to the dissemination of information and the changes that comes with new technologies such as the Internet, using cellphones, Smartphones and various applications and web access, etc., are different trends in communication that are optimally used to reach each public. As the media or broadcast advertising tactics to gain recognition for a company
The slit-mouth woman (or Kuchisake-Onna, 口裂け女, in Japan) is an urban legend about a woman with a slit-mouth (meaning that the woman's mouth is cut from ear-to-ear. She wears a white mask to cover her severed mouth.
Kuchisake-Onna appears in the streets of Japan, murdering mainly children with a pair of huge scissors. But before Slith mouth woman kills the victim, she asks him/her this question: "Am I pretty?". If the victim answer yes, she will take off her mask, revealing her severed mouth, and asks "How about now?". This is the tricky part.......if you answer "no", she will kill the victim. If you say "yes", she will take her scissors, and cut the victim's mouth, making him/her have a slit-mouth just like her, but Kuchisake-Onna may let you live. It is impossible to escape from Kuchisake-Onna, because she can move at super-human speeds.
How did Kuchisake-Onna got her mouth severed? Some say it was a accident. Others say it was a surgery gone wrong. Yet, other people say that Kuchisake-Onna is an escaped mental patient who was so demented that she cut her own mouth apart.
But the most popular legend/explanation was because her husband sliced her mouth a sword because she was cheating on him. After he attacked her, he yelled "Who'll think you're beautiful now?!"
In the spring and summer of 1979, rumors started to spread throughout Japan about sightings of the Kuchisake-onna hunting down children. The story was spread like wildfire, causing many of Japan's towns to become afraid of the Kuchisake-Onna. It even caused the police to increased their patrols and made schools send teachers to walk students home in groups.
This urban legend is so well known in the japanese culture that they even made a movie based in the Kuchisake-onna called "Slit-Mouthed Woman"
Movie title: "Slit-Mouthed Woman"
Year: 2007
Director: Koji Shiraishi
Stars: Erico Sato, Haruhiko Kato and Chiharu Kawai
